Achille Maramotti was born in Reggio Emilia January 7, 1927. After studying in Rome, graduated in law at the University of Parma. Maramotti was a great lover of art. In 1983 he was appointed Knight lavoroAchille Maramotti began work in 1947, but the fashion house of its conception, Max Mara, born 1951. The word "Mara" is a diminutive of the surname of the founder, and "Max" is the superlative used to reinforce the name and make it international. Maramotti was one of the first to produce clothing using an industrial process, anticipating the current idea of \u200b\u200bprêt a porter in a period when fashion was only intended as a craft. Among its designers had some of the biggest names in fashion
Access to the Collection is free, and the visit is by appointment only. The entry without a reservation is made only if space is available. For reservations call: 0522 382.484 from Tuesday to Sunday from 9.00 to 12.30 and from 14.30 to 18.00. On request, guided tours can be arranged outside normal opening hours for groups of public 15 people.
Maramotti Collection is a private collection of contemporary art located in Reggio Emilia open to the public in 2007. In addition to the permanent collection of the collection organizes temporary exhibitions is located at the original establishment of the fashion house Max Mara.
To convert the structure into an exhibition space has been chosen a way respectful of its past, while retaining the essential logic of the building in its original design conceived as a structure that adapts to different purposes and can be transformed according to changing needs and purposes of destination.
Today, that project has become reality, all the collected works in more than 40 years of research (since '60) by the founder of the company, have been carefully "arranged". A private collection but free: not only do not pay the entrance fee, but services are free. You can visit the exhibition in groups of 25-30 people by appointment and accompanied by a guide who tells about the spirit. Not encroach on the perception and personal relationship with the works. " But underlining the sense of instinctive and rational choices that led to the formation of the body permanently. That is the desire to get in touch with new forms of expression that looked out on the art scene.
The collection is made, only works made since 1945, more than two hundred permanent display, which represent some of the main Italian and international artistic trends of the last fifty years. The permanent section includes a guide to European works and abstract expressionist tendencies of the last 40 years and early 50s. Art and fashion worlds are bribes. Hard to know which of the two greater influence on each other. Certainly, however, the fascination is mutual, so that more and more often is a guest house of the other. Achille Maramotti an emotional journey that he imagined for the first time, starting with a private collection, but to be willing to share it with many other people. This certainly was his great dream. He believed that art was necessary. Even to work. Many of the works purchased remained exposed to long in the company. Because employees could metabolize these new challenges.
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